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Creative Bloq
Creative Bloq
Technology
Natalie Fear

The Nintendo AI controversy, explained

Nintendo ad.

It's no secret that many brands seek the help of artificial intelligence in their branding, essentially making AI allegations an expected side effect of a campaign launch. Latest in the hotseat is Nintendo with its new 'My Mario' collection, which raised eyebrows thanks to some bizarre details.

From reality-warping anomalies to uncanny faces, AI still bears some strange, identifiable flaws even today. While there are plenty of ways to use AI properly for productivity and play, AI allegations can be detrimental to a brand's reputation, so it's no surprise Nintendo was quick to quell the flames.

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