If you had to pick a contender for the world's most recognisable logo, Nike's famous 'Swoosh' design would at least be on the shortlist. Though Nike has embarked on many collaboration logos (such as A'ja Wilson's recent design, which divided critics), its main mark has been steadfast for years – but it hasn't always looked like it does now.
The company, which was founded in 1964, began life as Blue Ribbon Sports, and had a completely different design to match. Then, when they changed their name to Nike in 1964, came the famous Swoosh. Unusually, this iconic sports logo was created by a graphic design student at Portland State University, Carolyn Davidson, and was chosen from a number of different options presented to the company's co-founder, Phil Knight. According to Nike's website, upon first seeing Davidson's design, Knight said: "I don't love it, but it will grow on me." (A good thing too, given we think it's one of the best logos of all time.)
