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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Mary Clarke

The NHL digital board ads everyone hates are somehow nominated for a technical achievement Sports Emmy

NHL Emmy Greg Wyshynski Hockey

I’m sorry, hockey fans, but the NHL’s digital board ads are likely here to stay.

Starting this past season, the NHL introduced new technology that enhances the boards around the rink to display different digital ads targeted to the specific market the game is being watched in. While a boon for advertisers everywhere, hockey fans vehemently hate the new digital board ads with a fiery passion.

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