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Daniel Frankel

The NFL Extends Its Stranglehold on the U.S. TV Business -- 93 of the Top 100 Most Watched Programming Events in 2023 Were Pro Football Games

NFL Football United States AFC NFC Nielsen

Super Bowl LVII.

Accumulating an average live TV audience of 28.5 million viewers across NBC and Peacock in November, the 99th Annual Macy's Thanksgiving Day Parade ranked as the 23rd most watched TV show in the U.S. in 2023, according to Sports Business Journal, citing Nielsen data.

That was the only TV event ranked in the top 25 last year. The rest of the list was all NFL games, starting with the Super Bowl (114.3 million viewers, according to Nielsen). Seven of the top 10 highest rated shows were National Football League postseason games, per SBJ:

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