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The Conversation
The Conversation
David Nemer, Associate Professor in the Department of Media Studies, University of Virginia

The next World Cup won’t be only about passion for soccer. It will also be about betting obsession

For most of soccer’s history, fans all around the world cheered for goals and other skillful moves, but now online betting platforms have broken the game into hundreds of small financial bets, changing what soccer means emotionally for many of its fans. aniloracru/Unlimphotos

In Brazil, the World Cup is far more than a sports event; it’s part of the country’s identity. Brazil has won the men’s tournament five times, and has high hopes of a sixth in the upcoming event taking place in Canada, Mexico, and the United States from June 11 to July 19.

In a country where kids play soccer in the streets, the World Cup is one of the rare times when millions across the nation share in the same excitement. But the way many Brazilians experience that excitement has changed for one big reason: Betting.

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