In Brazil, the World Cup is far more than a sports event; it’s part of the country’s identity. Brazil has won the men’s tournament five times, and has high hopes of a sixth in the upcoming event taking place in Canada, Mexico, and the United States from June 11 to July 19.
In a country where kids play soccer in the streets, the World Cup is one of the rare times when millions across the nation share in the same excitement. But the way many Brazilians experience that excitement has changed for one big reason: Betting.