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Marie Claire
Marie Claire
Lifestyle
Gabrielle Ulubay

The Next Viral Haircare Brand Is Here

The Rootist hair products.

I don’t know about you, but I’m always on the lookout for new hair products. My hair, which is thin yet high density and curly, has always been a challenge to manage and style, especially since I insist on keeping it waist length. As a result, I own a huge array of hair products designed to both strengthen my strands and keep them in place, but these potions often fall short of one or both of those needs. 

Enter The Rootist, a new brand formulated by the makers of Farmacy Beauty. Each of the brand’s products, of which there are six so far, is formulated to improve the health and appearance of both the user’s scalp and their strands. 

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