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GamesRadar
GamesRadar
Technology
Ashley Bardhan

Xbox lead says the industry will see "more change happening in the next couple of years than the 25 years that got us here"

Xbox logo on sparkly green background.

ID@Xbox director Guy Richards doesn't seem to think Xbox is having a "midlife crisis" – it's more like a midnight epiphany, and the Microsoft lead says fans of the publisher should expect more change soon. Both for Xbox and the wider industry it's part of.

More change? It already feels like Xbox is going out and getting a new wardrobe every day. Only three months have passed since new Xbox CEO Asha Sharma replaced Microsoft veteran Phil Spencer, but the company has been busy with a rebrand in swapping its name back to Xbox from Microsoft Gaming, another rebrand to make that "XBOX" appear in all-caps, and several leadership shuffles.

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