According to a recent survey by the News Media Association, 90% of editors in the United Kingdom “believe that Google and Meta pose an existential threat to journalism”.
Why the pessimism? Because being in the news business but relying on social media platforms and search engines has become very risky. The big tech companies are de-prioritising news content, making it harder for citizens to find verified information produced by journalists.
It is arguable the threat isn’t necessarily existential. News companies are also leaving social media platforms, potentially claiming back some control and building resilience into their revenue models.
