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Marie Claire
Marie Claire
Lifestyle
Samantha Holender

The New Tower 28 Swipe Serum Foundation Is a Sensitive Skin Girl's Dream

Purple background with models wearing foundation next to a bottle of tower 28 foundation.

As Marie Claire’s resident Sensitive Skin Beauty Editor, it only felt appropriate to be the designated tester for Tower 28’s newest launch: Swipe Serum Foundation. Here's the thing about Tower 28: the entire brand is dedicated to making formulas that are suitable for easily irritated or acne-prone skin. As someone who is either dealing with a rosacea flare, perioral dermatitis, or eczema at any given point in time, my ears immediately perked up when I got wind of this drop.

Foundations are a tricky category. There are a grand total of three formulas I can use without sending my skin into a spiral (Chanel Sublimage L’Essence D’Tiente, Westman Atelier Supreme Bio Complex Foundation, and Charlotte Tilbury Airbrush Flawless Filter for inquiring minds), so the chance to add another to my repertoire is incredibly exciting. “This product is the embodiment of why I started Tower 28. It’s the confidence you need and the coverage you want, whether you have eczema like me or acne like my teenage daughter,” says founder and CEO Amy Liu. Basically, it’s supposed to be the key to making skin look better without worrying about making it worse in the process. Sensitive skin girls get it.

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