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Biannually, beauty editors are invited to go backstage during fashion week to see how the looks are constructed first hand. I have been in that huddle of journalists scores of times, and while the artistry is dazzling, a form of beauty pageantry, a testament to what happens when products meet imagination — we all know that for the most part they don’t translate to real life; relatively few of us are likely to add a flamboyant flourish like gold leaf to our standard smoky eye.
But, as Meryl Streep famously explained to a mortified Anne Hathaway in The Devil Wears Prada, every choice of how you decorate your form has its genesis somewhere, and just as that “lumpy blue sweater” was “actually cerulean… selected for you by the people in this room,” the makeup that becomes covetable often stems from the creatives who are pushing the boundaries and playing with texture.