Leading swimwear brand Speedo has unveiled a brand refresh involving a new logo, a swimming-inspired typeface and, of course, the shade of green that research has proven to be most visible underwater.
Design agency Anomaly utilised the design idea ''for the love of swim' as a jumping-off point for the brand refresh, which aims to revitalise Speedo's inconsistent and overlooked branding. And at the heart of the new identity is a wordmark designed to 'perform' on swimwear. Many of the best logos of all time are versatile and adaptable – but here's one that can literally stretch.
