Some rebrands craft a sharp new look from minimal changes, and this is one of those cases. Many people might not even notice it, but there's a new Premier League logo for the 2023/24 English football season, and it's bigger and bolder.
The changes to the form of the lion icon itself are so slight as to be almost undetectable. The colours are a different story, introducing vibrant gradients for a bright new identity for a design that has long been in our pick of the best sports logos. But the biggest change is what's left out.
