The appeal of butter yellow — luminous, optimistic, sunny — is undeniable. Some fashion industry leading lights are dubbing it "the new neutral", applauding its versatility and compatibility with a whole host of staples like blue denim and black. And like butter, it slips into one’s repertoire with ease.
At legendary London department store Selfridges, which boasts its own iconic chrome yellow brand and packaging, the new variant is across the store.
