The French retail chain Monoprix has revamped its brand identity and is currently rolling out its new store design – a cultural masterpiece at the intersection of retail and French pop culture – made by W Conran Design in Paris.
I am German, living and working in Hamburg for quite some time, but I was lucky to grow up in Paris and to call France my part-time home for a couple of years. So whenever something is buzzing in the French branding landscape, I tend to notice. And there is definitely some buzz around Monoprix. (See here how to celebrate heritage brands.)
