A new Mercedes-AMG era began yesterday, though it had little do with who's driving which car. In the German town of Herzogenaurach, the team’s first Adidas collaboration was unveiled in a blowout global showcase. The sportswear giant replaced Mercedes’ longtime outfitter, Tommy Hilfiger, as the provider of a new kit for all members of the team — itself part of a 150-piece debut collection of team merch that goes beyond pit wall uniforms.
The team kit hits the basics, ranging from fluorescent shirts to functional pants, all fairly straightforward and sponsor-logo heavy. More interesting are the "lifestyle" pieces that show Adidas' fashion chops: there are earth tones and mint highlights (instead of the team's bright teal), cropped tees and baggier fits, and some relatively subtle Mercedes logos.
