Long-time devotees of Maison Francis Kurkdjian might think the brand’s latest launch, ‘APOM’, sounds familiar. That’s because the newly launched fragrance, first went on sale in 2009 as two different perfumes: ‘APOM Pour Femme’, a floral, woody fragrance, that blended luminous orange blossom with the creamy notes of ylang-ylang, and ‘APOM Pour Homme’, which had a more pronounced, woody base.
The name is an acronym for ‘A Part Of Me’, and the fragrance duo was inspired by the idea of leaving a part of oneself with another person via scent. As Kurkdjian says: ‘What better defines someone than [their] perfume?’
