The new M&S collection is more hyped than the Topshop revival — here's what to buy

Somehow, between hushed office mutterings and feverish link sending in friends’ group chats, the new M&S collection has managed to drum up even more hype than the Topshop revival.

Launching this week, the excitement around the new M&S AW25 collection is thanks to what the brand calls “the Autograph effect”. The more upmarket line of M&S’s womenswear has always boasted an impressive fanbase, with Alexa Chung and the Princess of Wales helping to bolster the brand’s reputation.