KTM would like you to know that its new 2027 690 Rally isn't merely a motorcycle. It's apparently an opportunity to venture beyond the familiar, strip away life's distractions, and finally meet the person who's been hiding inside you all along. Which is certainly one way to sell a big orange dirt bike.
Personally, I would've led with the giant fuel tanks and rally tower, but I'm not in charge of helping motorcyclists confront their unresolved emotional baggage.
