Food trends can be as fickle as fashion ones. There was a point earlier this year when, thanks to a TikTok video, there was such a craze for cucumber salad that farmers in Iceland struggled to keep up with the soaring demand.
These fads burn bright and fast and are forgotten about almost as quickly as they begin. But there are other changes in consumer behaviour that are more widespread and enduring, particularly when it comes to our eating habits.
