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Creative Bloq
Creative Bloq
Technology
Natalie Fear

The new Detroit Red Wings logo is a soaring success

Red Wings logo on a jersey.

Legendary hockey team the Detroit Red Wings have unveiled their new centenary logo, and it's safe to say the design is a soaring success with fans. Putting a stylish spin on the team's iconic logo, the new 100th anniversary design is a prime example of simple design executed to perfection.

It's no mean feat to mess with one of the best sports logos of all time, but thankfully, the Red Wings absolutely nailed the brief. When sports logo redesigns go south, fans can be savagely opinionated, so it's refreshing to see a design that's taken off among supporters.

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