The Brisbane Broncos have unveiled a brand new logo – their first visual revamp in over 20 years. Rebrands are always a risk, but when it comes to redesigning beloved sports logos, designers have a whole fanbase to please. Understandably, it's not an easy task.
While the logo design marks a fierce new era for the Australian rugby team, the rebrand has received mixed reviews, from high praise to scathing reviews. With a thoughtfully crafted rebrand and a refreshed sense of identity, the Broncos charge forward with confidence in their new look, despite its divisiveness.
