The Netflix boost is a phenomenon so predictable that it should qualify as legitimate economic theory. It follows a simple pattern: Netflix releases a videogame adaptation, and the people who watch it want an excuse to linger in that world, causing related game sales to spike shortly afterwards.
We saw it when Henry Cavill's Geralt performance drove a 554% increase in people tossing coins to their Witchers. It drove increases in daily concurrent player counts for Cyberpunk 2077 after the airing of the anime adaptation. And it's not limited to Netflix, either—the Fallout show on Amazon caused a fourfold increase in daily active Fallout players.
