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Evening Standard
Evening Standard
Lifestyle
Maddy Mussen

The nepo baby power rankings of 2024, from Margaret Qualley to Chet Hanks

Hollywood is ruled by nepo babies. That goes without saying. But nepo babies are ever-evolving. It feels as if each week there’s a new nepo baby coming of age, gingerly taking their first nepo baby steps. Attending their first fashion show. Posing for their first designer campaign. Going viral on TikTok. Launching a tequila brand. Testing out their hugely brave pivot from music to acting. We’re all so proud.

But which nepo babies have been on top for 2024? The revolving door of fame can’t keep them all relevant, all of the time. Someone’s gotta win. The alumni include Dakota Johnson in 2015, when she was cast as a near-unknown and given a three-film contract for the Fifty Shades of Grey franchise. Or 2023, which surely belonged to Sofia Richie and her three wedding dresses, which could have caused a crash to Pinterest servers, such was the speed of their addition to women’s wedding moodboards.

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