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Birmingham Post
Birmingham Post
Technology
Sion Barry

The Neath tech firm providing real-time multilingual translations for the Women's T20 World Cup

World Cup Cricket ICC South Africa

Neath-based sports translation agency, 10 LOC, is providing a multilingual in real-time translation and subtitle tech solution for press conferences at the Women’s T20 World Cup in South Africa.

The start-up, founded by Ben Dobson, has teamed up with two pioneers in the AI (artificial intelligence) development community, Sai Krishna and Ramsri Golla, to create SuperTranslate.ai.

Combined with 10 LOC’s global team of native linguists, press conferences at the tournament - conducted in English, as well as Urdu, Sinhalese, Afrikaans, Hindi and Bengali - will be transcribed and translated with a fast turnaround allowing the ICC (International Cricket Council) to distribute to media outlets worldwide.

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