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Sports Illustrated

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Jimmy Traina

The NBA Is Trying to Make Its Schedule Release a Thing, but It’s Not Working

NBA Linda Cohn NFL ESPN Brian Gewirtz Netflix Podcast

1. The NFL gets away with making its schedule release a big deal because 1) it’s the NFL and 2) the NFL schedule is unique each year.

The NBA is now trying to make its schedule release a newsworthy event, but it just isn’t working. We told you in Monday’s Traina Thoughts that the Christmas Day games leaked, and that’s fine because people care about the games that will air nationally that day (even though the NFL has been preparing to take Christmas Day away from the NBA).

However, the league wants its fans to wait with bated breath for 3 p.m. ET on Wednesday to get the full schedule.

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