The Muslim mum: That's the core demographic that many Australian businesses are targeting as they pivot away from purely focusing on China, towards exporting a new breed of halal-certified products to South-East Asia and the Middle East.
Two years ago, when the pandemic hit and Betul Turker lost her job, she realised that was the demographic that was untapped in her local area.
She set up a health food store in the fast-growing and culturally diverse community of Coolaroo, in Melbourne's north. Here, more than 30 per cent of the population identify as Muslim.
