“The musicians, shops, and brands who use Reverb have always been at the center of all that we do”: Reverb has been acquired by two new investors – and will once again become an independently operated company

Different musical instruments and pedals against a bright orange/yellow background, with the word Reverb at the center.

Music gear marketplace Reverb has announced that two new investors – Creator Partners and Servco – will be taking over Reverb from Etsy. This means that, once the deal closes, Reverb will once again be a privately held, independently operated company, for the first time since 2019.

The two investment companies boast varied portfolios – with Creator Partners holding stakes in BMI, SoundCloud, Color Studios, and Mogul, and Servco having been involved in the musical instrument industry since 1937, including a long history with Fender.