As the Museum of London relocates from London Wall to the old Smithfield Market site, it has reverted to its old name, the London Museum, and chosen a brand new logo – a pooping pigeon.
The new design features a white porcelain pigeon trailed by a golden “splat”. It’s a choice that the museum’s director Sharon Ament interprets as a metaphor for London: “The pigeon and splat speak to a historic place full of dualities, a place where the grit and the glitter have existed side by side for millennia.”
In a blog post, the museum explains that the pigeon was chosen because it has remained for a thousand years “an impartial and humble observer of London life”, watching over the changing city and ultimately becoming a London icon itself.
