A few years ago, Tony Award-winning producer Julie Boardman and Diane Nicoletti, who's created fan experiences for Game of Thrones and Marvel, were chatting at an event. Boardman said that one of her investors asked why there wasn't a Broadway museum.
"I just stopped in my tracks," Nicoletti said. "I was like, 'You're right. Why isn't there one? That's brilliant!' Like, let's get on this!"
