More travelers are forgoing itineraries jam-packed with activities from dawn to dusk. Instead, they’re consulting pillow menus and retiring on the early side.
Welcome to the age of sleep tourism, where a growing number of hotels are offering amenities and services, including access to a slate of in-house sleep experts, to help guests get a healthy dose of rest. The sleep tourism market is estimated to grow by nearly 8% and by over $400 billion between 2023 and 2028, according to an analysis by HTF Market Intelligence.
