When you hear the phrase, brand mascot, who do you think of? For me it's Frosties' Tony the Tiger. Probably because I always wanted Frosties as a child and wasn't allowed them often. Or maybe because the slogan was so grrrreat (three 'r's, I checked).
A few years ago, we asked whether brand mascots were still relevant. New research from Falcon Digital Marketing suggest they are. It has identified which brand mascots are most popular online, and the results are... surprising.
