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TechRadar
Christian Guyton

‘The most disruptive thing in computing since Windows 95’: how Qualcomm won Computex 2024 before it even started

An illustration of a figure celebrating atop a winners podium, holding aloft a large trophy with the Snapdragon X Elite badge on it.

Big industry events, like Computex 2024, currently underway in Taipei, rarely have a clear-cut victor. Sure, sometimes one of the big dogs in the tech world unveils something that blows us all away, but more and more frequently, each new expo ends up devolving into a mess of samey competing products, while companies save the juicy stuff for private events where they don’t have to worry about someone else stealing their thunder.

Well, Qualcomm already had its thunder stolen by Microsoft – or perhaps it would be more accurate to say it gift-wrapped those thunderclaps for the Windows creator, since it was Microsoft that revealed the new slate of laptops equipped with Qualcomm’s new Snapdragon X Elite chip at its ‘AI Era’ live event just a few weeks ago. As such, Qualcomm CEO Cristiano Amon’s keynote speech at Computex had no fresh reveals.

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