A good TV advert can stick with you forever – a testament to the precise work needed to create a successful campaign. But what happens when big brands miss the mark, and how does it affect how they're perceived? Often the results are equally as memorable, but for all the wrong reasons, leading to audience outrage and a damaged reputation.
Journey advertising platform illumin has compiled a list of the most controversial TV ads that have sparked outrage in the US. From Pepsi to Peloton, it's clear that anything can hit the wrong note with audiences, so to avoid the same mistakes we've got to learn from the past. (For some inspiring ads, check out our collection of the best billboard advertising examples).
