From Apple's Little Finder guy to Crocs' Niles the croc, mascots are as big as ever in branding in 2026. Sony's even decided it needs a character to rival Hello Kitty.
Some brands have seen fit to update long-standing character designs for modern times. We've seen Kellogg's turn the Corn Flakes rooster into a kaiju and Kraft Heinz torture its Jet-Puffed marshmallows. But a classic British corn crisps brand has just proved that a great character design can stand the test of time with very little tinkering.
