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Holly Thorpe, Professor in Sociology of Sport and Gender, University of Waikato

‘The moment needs to carry on’ – why the Black Ferns’ success must be a game-changer for women’s sport in NZ

Saturday night’s heart-stopping 34-31 Women’s Rugby World Cup victory by the New Zealand Black Ferns over England was more than a great game, it was a milestone in women’s sport in general.

Played in front of 42,500 spectators at Auckland’s Eden Park, traditional home of men’s rugby and renowned “fortress” of the All Blacks, the match showcased the unique atmosphere created by the women’s game.

And coming so soon after the team’s troubled 2021 northern hemisphere tour – when relationships between Black Ferns players, coaches and management publicly broke down – the World Cup triumph was also the culmination of a highly successful rebuilding program, based on a strong team culture grounded in te ao Māori.

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