The modern crisis communications playbook

Data: Zignal Labs; Chart: Axios Visuals

In the age of social media, companies, brands and public figures are just one viral TikTok or tweet away from a full-fledged public relations crisis.

Why it matters: If communicators hope to regain control of the message and re-establish trust, their crisis management playbooks must now include strategies to combat misinformation and disinformation online.