Wednesday is the summer solstice, but unlike the Druids and other ancient sun-worshippers we have less cause for celebration – because as UV radiation peaks across the UK so too does our risk of sunburn and skin damage.
Skin cancer is by far the most common cancer in the UK. It accounts for almost 60 per cent of all cancers diagnosed annually.
Charities have spent millions of pounds on awareness campaigns, yet 86 per cent of melanomas are entirely preventable. So what’s going wrong? And why do we have such a dangerous relationship with the sun?