The humble meme account has had a makeover. Once the refuge of online weirdos, trolls, and rage comics, meme culture has become so synonymous with actual culture that a shift has taken place.
Generic meme pages have died and any self respecting internet user under 60 years old is able to see how those universal, could-apply-to-anyone posts are mere engagement bait, just a hop, skip and a jump from viral videos of dogs being cute, or soldiers returning from active duty. Places like @fuckjerry may have millions of followers, but they have next to no clout which, as we know, is what really counts as success on the internet, where likes and views can come and go like the wind.
