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Adam Douglas

“We would like to leave the verdict of price versus value to the customers”: Is the Roland TR-1000 really too expensive?

Roland TR-1000 Rhythm Creator.

Roland recently released the TR-1000 Rhythm Creator. The company’s first drum machine with analogue voices to be released in 40 years, it’s capable of SP-404 MKII-inspired sampling and has a premium build, analogue effects and extensive connectivity.

In short, it’s a highly capable and robust machine. But it also has a price tag to match, with an official MSRP of £2286/$2699. For many, this was a decimal point too far, prompting a flurry of angry comments taking aim at the Japanese manufacturer.

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