Whichever way you look at it Plaid Cymru's new leader Rhun ap Iorwerth has a mountain to climb. Perhaps the only task more daunting is that of the London-based journalists who are inevitably going to get themselves in a flap trying to pronounce his name.
There are two big issues in Adam Price's replacement's inbox - reforming the party's culture and rejuvenating the party's stagnant electoral performance.
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