It's been a long, long time since we've had a good reason to pit Mario and Sonic against each other in the style of the 16-bit console wars, but with 2025 giving us the launches of both Mario Kart World and Sonic Racing: CrossWorlds, it's like the '90s never left. Now, even Sega is bringing back the catty marketing of the Genesis era with a new ad throwing shade directly at Nintendo's kart racer.
"We all know that kart racing game," the commercial begins as it shows a blurred screen obviously meant to evoke Mario Kart World. "It's great! We don't need to show it to you." Then the rock music starts blaring as the camera swings over to look at Sonic Racing: CrossWorlds. "But what if you can blast through and race on a whole 'nother level?"
