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Marie Claire
Marie Claire
Lifestyle
Penny Goldstone

The Marie Claire Spring/Summer 2024 Trend Report

Ss24 fashion trends.

While the fashion trends for the autumn/winter 23 season were very much focused on quiet luxury, elevated wardrobe essentials and wearable trends, the message coming from the spring/summer 24 runway was clear: grandeur and dopamine-dressing are back.

As ever, designers turned the sartorial into the theatrical. At Dior, a digital installation compounded the feminist message of the collection, while Erdem showcased a regal—and upcycled—collection in the grandeur of the British Museum. JW Anderson put the fun back in fashion with a collection of plasticine clay hoodies, Richard Quinn took over the the Grade II-listed 1901 Ballroom at the Andaz Hotel to pay homage to his late father in a show that left the audience in tears, while Louis Vuitton transformed its new store into the inside of a hot air balloon.

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