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TV Tech
TV Tech
Phil Kurz

The Many Paths on the Road to Personalization

image of woman AI

NAB Show once again is helping attendees push the creative envelope with focus on content personalization, automated production and using data to engage viewers more deeply in entertainment, all of which fall under the umbrella of Intelligent Content being highlighted in the Intelligent Content Experiential Zone in the West Hall.

It’s easy to understand why intelligent content is turning heads. With the assistance of the cloud and artificial intelligence/machine learning (AI/ML) tools, broadcasters, producers and others are finding new paths to creativity and more opportunities to monetize content.

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