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TV Tech
TV Tech
Tom Butts

The Many Moving Parts of the Transition to NextGen TV

ATSC 3.0.

Fifteen years ago this month, U.S. broadcasters “cut the cord” on NTSC, shutting down analog TV and putting the finishing touches on a transition to digital that lasted more than a decade. 

Viewer response was fairly muted, but that’s because broadcasters, regulators and consumer electronics companies rightly anticipated an outcry if too many viewers lost access to a free over-the-air signal. Navigating the deadline to shut down analog was a frustrating process as all parties involved attempted to assemble the variety of moving parts that made up the transition.

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