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The Independent UK
The Independent UK
Business
Simon English

The man who saved Currys will now lead Boots to a major change next year - who is Alex Baldock?

Alex Baldock Boots Currys Stefano Pessina Amazon

Alex Baldock is about to take on a heck of a job.

It will soon be up to him to spruce up Boots, the beloved chemist, part of the fabric of Britain since 1849, and persuade a new breed of customers that Amazon and rivals such as Superdrug just aren’t as good.

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