As Apple’s former chief designer, Jony Ive built the iPhone. But in the years since, he has left Apple and seemingly become occupied with the problems he has caused: in a recent interview, he said that there was “not anything that I can be more preoccupied or bothered by” than the problems caused by smartphones.
“I think when you’re innovating, of course, there will be unintended consequences,” Ive said earlier this month. “You hope that the majority will be pleasant surprises. Certain products that I’ve been very, very involved with, I think there were some unintended consequences that were far from pleasant.”
