Costing just £599, the all-new MacBook Neo is a laptop for those who’ve long been priced out of getting a MacBook thanks to Apple’s premium pricing. In what might be the most genius move in the tech giant’s history, Apple has launched an affordable MacBook designed to lure customers away from budget Windows laptops and Chromebooks.
The cheaper price is partly down to a new manufacturing process that uses 50 per cent less aluminium than Apple’s usual methods, while still relying on 90 per cent recycled materials. But while the MacBook Neo is quicker and costs less to produce, has Apple managed to cut corners without sacrificing the premium feel people expect from a MacBook?
