Public debate is increasingly disrupted by viral misinformation circulating on social media. Behind this sensationalist content regularly lie actors driven by pure profit. To truly understand the spread of online misinformation, author and academic Carlos Diaz Ruiz suggests it must be analysed as the outcome of a market system in its own right.
In December 2025, French President Emmanuel Macron revealed that an African head of state had contacted him, believing a coup d'état was under way in France. The confusion was caused by an AI-generated video posted on Facebook by a Burkinabe teen.
