While Formula 1’s launch season tends to be awash with commentary about car concepts, masked innovations and garish liveries, some of us pore over the thing that fuels our sport. Money, and more precisely who has secured which sponsor and for how much.
Japanese industrial giant Komatsu turning up on the side of the Williams was one example, another the decision by Italian beer Peroni to shift allegiance from Aston Martin to Ferrari. Stake with its Kick Saubers, and the Visa Cash App team, which once enjoyed more credibility when known as Minardi, grabbed the headlines. But there was so much more to unpick from across F1’s commercial landscape.
