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Kate McNicholas Smith, Lecturer in Television Theory, University of Westminster

The lore of ‘lore’ – how fandoms created an online phenomenon from an Old English word

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The term “lore” has, well, a whole lot of lore. Now essential online slang, the word can be traced back to Old English, where it referred primarily to learning, as in the act of teaching or being taught.

Over time, lore came to be associated with more informal knowledge, passed on through word of mouth. The term “folklore,” the “lore of the people”, was coined by the British writer William J. Thoms in 1846. As a result, lore largely slipped out of common usage. By 2024, however, it had made the shortlist for the Oxford word of the year (the title was taken by “brainrot”).

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